The TRENDONE Trendscouting Network is an exclusive network of innovators, future thinkers and early adopters. 80 trend scouts around the world work with us to find tiny signals that point towards larger developments.
We call these signals micro-trends. The identification of micro-trends is the foundation for all our products and services. These signals could be new marketing campaigns, intelligent technologies & apps, new online business models or innovative products.
Our worldwide trend scouting network supplies 1500 suggestions from blogs, forums, magazines and newspapers to our analysts every month using the Trendchecker, which is an online tool developed for researchers. It provides a professional and easy to use platform for submitting new findings and keeping track of your suggestions.
The TRENDONE innovation analysts then evaluate the suggestions and identify the most relevant 250 micro-trends, by interpreting and clustering them into topics as the first signs of major currents.
All scouts working with us constantly scan blogs, forums, magazines and newspapers for relevant topics and best practice innovations in order to submit micro-trends.
As a Scout you can also join the Special Research Team. These research requests are always based on custom research briefings by our clients, with different research criteria from our general approach. Those special micro-trends will be published in chosen trend studies or tailored customer and industry reports.
As a part of this worldwide team of researches you constantly report back to us on innovative products, new technologies and inspiring marketing campaigns and business models which could have a high influence on the future. These micro-trends do not only offer highly useful information on developments in different fields, but are also a rich source of inspiration for our clients in creating their own ideas and innovations.
For individual customer projects we also put together a dedicated scouting team to search for suitable innovations and micro-trends according to customer needs (global or specific regions, industry specific or cross-industry, stage of development among other things). Each research project is divided into a pre-research phase, in which we establish the briefing and search fields with you, and several other phases according to the needed scope of research.
Each micro-trend has to meet four requirements:
It is essential for the trend to feature a previously unknown element, in the form of an innovation or a significant enhancement.
This criterion examines how much depth the particular trend has and what separates it from merely well-presented ideas and gadgets.
To be considered a trend, an innovation must have the potential for mass implementation and be able to adapt to other industries.
The trend should be capable of making fundamental changes to the way we live.
Every published micro-trend will be rewarded by the individually stated monetary bonus which you will find detailed in the research briefing.
You will constantly get an insight into the most relevant research topics of the future!
You will also stay in close contact with our talent managers and innovation analysts who will constantly be your sparring partners.
You will have the chance to develop into a Research Professional which will be honored by certificates.
We are happy that you are interested to join our team! In order to submit micro-trends via the Trendchecker, you will have to apply for an account. This is how it works:
Your application will be carefully reviewed by our talent manager Melanie Kremer and our experienced innovation analysts. You will soon receive instructions to register an account, which will be personally approved and ready to use within at most a few days.
Log into your profile!
In order to give you a first impression of what kind of trends we at TRENDONE look for, you can refer to the example trends for each of our six main topics here. In addition to getting a general idea of what to look out for, you will also get an insight into how our analysts are evaluating micro-trends.
The suggestions you send us should be related to any of these search fields: